The
following post was doing better than normal on its own, so I decided
to pay $20 to "boost" it on Facebook. It went like this:
“John
Prine and Bill Murray both figure heavily in my novel THE GREAT
AMERICAN SCRAPBOOK. My main character snaps out of a breakdown by
wandering around playing Prine songs on his girlfriend's guitar.
Later Murray, as part-owner of the St. Paul Saints, invites him to
sing on Opening Day 2004.”
I paired that with a video of an interview and a picture (below) of
the two—not sure who the third guy is.
Final
return on my investment: 'Reached' 1,928 people, got 98 'clicks', 8
'engagements', 6 'likes' from strangers, 2 new 'friends' on FB, 1
Goodreads 'follower' and sold zero 'books'.
That's
what we call marketing.
